Dezenhall Resources

Nail 'Em

Nail 'em!: Confronting High-Profile Attacks on Celebrities and Businesses
"Nail 'Em! is an exploration of the personalities, conflicts, and motivations involved in such attacks. Who are the likely targets and why? What types of allegations are made? Who makes them? What do they hope to gain? Eric Dezenhall and his colleagues are retained to reduce, prevent, and reverse such situations. While admitting that legitimate claims are lodged against corporations and individuals for acts that harm others, Dezenhall illustrates that in many cases attacks are waged for far less noble reasons. These are not merely communications problems, but real conflicts that can only be stopped when the aggressor is placed in jeopardy. Dezenhall examines the psychology of the attacker, notorious recent cases, his personal experiences from the trenches, facts versus falsehoods, the role of the news media and the Internet, and the popularity of victims in the Culture of Attack that overshadows contemporary America."

Praise for Nail 'Em
"This fascinating expose provides sobering insights on how falsehoods and distortions can play a role in determining what issues wind up taking center stage in our culture."
- C. Everett Koop, former Surgeon General

"...a necessary read for business executives around the world. "Nail 'em! gives us all a map to navigate the dangerous shoals of our media attack culture. I will recommend it to my clients as a mitigation tool."
- Michael Cherkasky, President and CEO, Kroll, Inc.

"This book offers invaluable insight and advice for anyone confronted with a vicious public attack of the type that now pervades our sensation-seeking culture."
- Peter Barton Hutt, Covington & Burling

"Eric Dezenhall has dissected the phenomenon [of attacks] with the skills of a neurosurgeon and the wit of an essayist. For anyone who wonders why the mud in our media is so thick, Nail 'em! is must reading."
- Roger D. Masters, author and Professor Emeritus, Dartmouth College

Damage Control

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Nail 'Em